Privacy Policy
Last updated: June 15, 2026
This Privacy Policy explains how Atlanta Personal Training, We Train Atlanta, Pain Free EliteRx and related services operated by Elmore McConnell (“we,” “our” or “us”) collect, use, disclose and protect information when you visit atlanta-personaltraining.com/, submit a form, communicate with us or purchase services.
This template must be matched to the actual legal entity, vendors, tools and data practices before publication.
Information We Collect
Contact and Identity Information
We may collect your name, telephone number, email address, mailing address, date of birth, emergency contact and account information.
Fitness and Health Information
We may collect information you voluntarily provide about goals, activity, injuries, symptoms, surgery, medical conditions, medications, provider restrictions, pregnancy or postpartum status, nutrition, sleep, stress, measurements and Movement MRI observations.
Unless we are legally acting as a HIPAA covered entity or business associate, this information may not be “Protected Health Information” under HIPAA. We still treat it as sensitive.
Payment Information
Payments may be processed by third parties. We generally do not store complete payment-card numbers.
Website and Device Information
We may collect IP address, browser, device, pages viewed, referring source, approximate location, cookies, analytics events and form activity.
Communications
We may store emails, texts, call notes, scheduling messages, support requests and consent records.
Media and Testimonials
With separate permission, we may collect photographs, video, audio, reviews, progress data and testimonial statements.
How We Use Information
We may use information to:
- Respond to inquiries
- Schedule and deliver services
- Evaluate exercise readiness
- Personalize programs
- Track progress
- Process payments
- Send service messages
- Send marketing with consent
- Improve our website and services
- Maintain safety and records
- Prevent fraud or misuse
- Comply with law
- Establish or defend legal claims
Health and Fitness Information
We collect only information reasonably relevant to fitness services and safety. Personal trainers do not diagnose disease. Do not use website forms to send urgent medical information.
We may request medical clearance or permission to coordinate with a healthcare professional. We share information with a provider only with authorization or as permitted or required by law.
How We Share Information
We do not sell personal health information for third-party marketing.
We may share information with:
- Coaches assigned to your services
- Scheduling, CRM and communication vendors
- Payment processors
- Website hosting and analytics providers
- Professional advisers
- Insurers
- Authorities when legally required
- Healthcare or wellness professionals with authorization
- A successor in a business transaction, subject to law
Vendors should receive only the information needed for their service and be bound by appropriate confidentiality and security terms.
Text Messages and Email
When you opt in, we may send scheduling, service or promotional messages. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to opt out of texts. Use the unsubscribe link in marketing emails.
Cookies and Analytics
We may use necessary cookies, analytics, advertising pixels and similar technologies. The cookie banner must reflect the tools actually installed.
Data Security
We use reasonable administrative, technical and physical safeguards. No system is completely secure. Do not send highly sensitive medical or payment information through an unsecured form or ordinary email.
Data Retention
We retain information as reasonably needed to provide services, meet legal and accounting requirements, resolve disputes, maintain records and enforce agreements.
Your Choices and Rights
Depending on applicable law, you may request access, correction or deletion of certain information; withdraw marketing consent; or ask questions about our practices. Some information may be retained when required by law or legitimate business need.
Children’s Privacy
The website is not directed to children under 13. Services for minors require parent or legal-guardian involvement and appropriate consent.
Trainer Screening and Safety
When implemented, trainer screening may include identity verification, credential verification, references, CPR/AED confirmation, experience review and lawful background screening.
Do not state that every trainer has passed a background check unless that process is complete and documented for every active coach.
Media, Reviews and Case Studies
We do not publicly use a client’s image, testimonial or case study without appropriate permission. A media release is separate from consent to receive services. Incentives must be disclosed.
Third-Party Links
The website may link to scheduling, payment, social media, meal-prep, healthcare or other third-party services. Their privacy practices apply.
HIPAA Notice
HIPAA generally applies to health plans, healthcare clearinghouses, certain healthcare providers and their business associates. A personal-training business is not automatically covered by HIPAA merely because it collects health information.
If the business later becomes a covered entity or business associate, additional notices, agreements and safeguards may be required.
Changes to This Policy
We may update this policy. The revised version will display a new “Last updated” date.
Contact Us
Elmore McConnell
Atlanta Personal Training / We Train Atlanta
Phone: 305-306-2648
Email: WeTrainMiam@gmail.com (confirm spelling)
Business address: [Insert business mailing address]
Before Publishing
List the actual legal entity, address, hosting provider, CRM, scheduling tool, analytics, advertising pixels, payment processor, email platform, text provider, meal-prep relationship and retention practices. Have a Florida privacy attorney review the final policy.
